Terrestrial Records (located on SE Hawthorne Blvd in Portland, OR) branding was completed in 2007. The partners requested something:
The final logo mark sported a tree whose roots were the electronic “grounding” symbol. The logotype is a customized version of the Univers font, designed by Adrian Frutiger in 1954.
TMI? Sure. But now you know.
I continued to work with Terrestrial for many years. To this day, they're still one of my favorite clients.