In August 2016, I joined Welocalize as a Senior UX Designer, entrusted with a multifaceted role that seamlessly blended user research, product prototyping, and the application of my visual design experience. Given the expansive scope of our suite of apps, I was additionally tasked with crafting a comprehensive branding framework, guidelines, and design system.

The image above delineates the anatomical structure and principles that constitute the backbone of our app branding. This framework extends beyond static layout considerations, incorporating detailed directives for interaction design and animations. This approach encompasses both the product UI and the dynamic requirements of marketing campaigns, ensuring a cohesive and impactful visual identity across diverse touchpoints.