SocialFi Platform
CDO + Director of Product
2025
The Project
Honey Chat is a decentralized SocialFi platform built on Berachain, designed to unify communication, creator monetization, and onchain reputation. I serve as Chief Designer and Director of Product, leading end-to-end strategy and execution — from product architecture and UX systems to brand development and GTM rollout.
I guide concept development, shape design systems, and lead UI/UX while collaborating closely with engineering, marketing, and community teams. I help define key features like token-gated events, NFT badging, and onchain tipping — all with a focus on accessibility and usability for both crypto natives and new users.
From branding
→ to product design
→ to all the other things
I work to make Honey Chat not just usable, but meaningful.
From Branding…
To Product Design
Fun fact: Honey Chat was designed as a mobile-first experience with a focus on onboarding
To all the other things.
Marketing, partnerships, roadmaps and beyond.