SocialFi Platform

CDO + Director of Product

2025

Berachain’s Premier

SocialFi App

Where sweet conversation meets crypto innovation

Berachain’s Premier

SocialFi App

Where sweet conversation meets crypto innovation

Berachain’s Premier

SocialFi App

Where sweet conversation meets crypto innovation

The Project

Honey Chat is a decentralized SocialFi platform built on Berachain, designed to unify communication, creator monetization, and onchain reputation. I serve as Chief Designer and Director of Product, leading end-to-end strategy and execution — from product architecture and UX systems to brand development and GTM rollout.


I guide concept development, shape design systems, and lead UI/UX while collaborating closely with engineering, marketing, and community teams. I help define key features like token-gated events, NFT badging, and onchain tipping — all with a focus on accessibility and usability for both crypto natives and new users.


From branding
→ to product design
→ to all the other things
I work to make Honey Chat not just usable, but meaningful.

From Branding…

To Product Design

Fun fact: Honey Chat was designed as a mobile-first experience with a focus on onboarding

To all the other things.

Marketing, partnerships, roadmaps and beyond.

You look incredible today.

niceincredible.com

10:40:50 PM

You look incredible today.

niceincredible.com

10:40:50 PM

You look incredible today.

niceincredible.com

10:40:50 PM